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All paid SIMA member companies are eligible to submit entries. All main contacts at paid SIMA member companies have been sent information with entry instructions.
SIMA members may enter their own brands or products in any and all of the award categories for which they feel their brands or products are appropriate. SIMA members can also enter retailers in the retail categories. Members may only enter one brand or product per award category, and may only enter their own brands or products.
PRODUCT CATEGORY
Accessory Product of the Year
Criteria: Awarded to the accessory product at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
Footwear Product of the Year
Criteria: Awarded to the footwear product at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
Surfboard of the Year
Criteria: Awarded to the surfboard model at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
Wetsuit of the Year
Criteria: Awarded to the wetsuit at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
Environmental Product of the Year
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product at retail between January 1 and December 31, 2007. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
MEN'S CATEGORY
Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.
Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2007
Men’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and December 31, 2007.
WOMEN'S CATEGORY
Women’s Marketing Campaign of the Year
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.
Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Women’s Swim Brand of the Year
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Women’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and December 31, 2007.
OVERALL CATEGORY
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2007. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.
Breakthrough Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced growth in 2007. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.
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