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Nomination Process: Step 1 - Entries
All main contacts at paid SIMA member companies will receive information via email in regards to how to access the online entry form. SIMA members are asked to enter their own brands or products in any and all of the award categories for which they feel their brands or products are appropriate. SIMA members will also enter retailers in the retail categories. Members may only enter one brand or product per award category. Members may only enter their own brands or products; you may not enter any other company, brand or product.
For each entry, the company is required to submit a written statement as to why their brand or product deserves to be considered as a nominee for each particular category according to the award criteria, as well as visuals of their product, ad, etc. Specifications for this information is included in the official online entry form. Statements or photos not received in the specified format will not be used. SIMA will not edit statements or photos; materials must meet the specifications given or they will not be used. Verification must also be provided that your entry meets the timeframe of being at retail between January 1 and December 31, 2007.
Nomination Process: Step 2 - Small Nominating Panel Review of Entries
A Small Nominating Panel has been compiled and approved by the SIMA Board of Directors, consisting of 40-60 individuals from paid SIMA member companies who are considered experts in a given segment of the industry. (i.e., Representatives from the endemic media, men's, women's, footwear, accessory and hardgood/wetsuit segments of the industry.) Surf specialty retailers also sit on the Small Nominating Panel, therefore leading the panel consist of 50% SIMA manufacturer members and 50% specialty retailers.
All members of the Small Nominating Panel will review all entries received in all awards categories.
After reviewing all entries, statements and images submitted by SIMA members, the Panel will then cast their votes for the top five entries in each category.
To vote, they will be asked to rank their top five selections in each category from 1 to 5, with 1 being highest. Corresponding points will be given to each ranking:
1st = 10 points; 2nd = 8 points; 3rd = 6 points; 4th = 4 points; 5th = 2 points
Nomination Process: Step 3 - Nominees Determined
All points received from the Small Nominating Panel will be tallied. The five nominees in each category with the highest number of points from the Small Nominating Panel automatically become the five nominees for each award.
Voting Process: Step 1
All paid SIMA member companies are eligible to vote, as well as top surf specialty retailers.
The main contact at each paid SIMA member company will be emailed a unique Web link valid for five votes online. It is the responsibility of the main SIMA contact to distribute the Web link to other individuals working for their brands that they believe are qualified to vote.
The list of surf specialty retailers will also receive a unique Web link valid for one vote. (Retail vote will be weighted depending on the number of votes received from SIMA members.)
The previously submitted statements and product images from the nominees will be included on the voting Web site to aid SIMA member companies and retailers in their voting decisions.
Voting Process: Step 2
The brand/product receiving the highest number of votes in each category automatically becomes the winner.
No panel is involved in determining winners. Winners are simply the highest vote-getters based on SIMA member and retailer voting. Winners will be announced in the live ceremony at Surf Summit 11 in May 2008 in Cabo San Lucas.
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