OVERALL AWARDS
Breakthrough Retailer of the Year
- Winner: Surfside Sports, Costa Mesa
BC Surf & Sport, Ft. Lauderdale
K-5, Oceanside
Quiet Flight, Universal City Walk Orlando
Revolution, Camarillo
Surfside Sports, Costa Mesa
Breakthrough Brand of the Year
- Winner: Insight
Firewire Surfboards
Insight
Mada
Matix
Sanuk
MEN'S AWARDS
Men's Marketing Campaign of the Year
- Winner: Insight's "ZOUP" Campaign
Hurley's "Essence of Surf" Campaign
Insight's "ZOUP" Campaign
O'Neill's "In It For Life" Campaign
Sanuk's "This Is Not a Shoe" Campaign
Vestal's "Time is What You Make of
It" Campaign
Men's Apparel Brand of the Year
- Winner: RVCA
Billabong
O'Neill
Quiksilver
RVCA
Volcom
Men's Boardshort of the Year
- Winner: Advantage by Hurley
Advantage by Hurley
Andy Irons Samuri Signature Series
by Billabong
Foster Mod by Volcom
Hokus Pokus by Quiksilver
Lopez Freak by O'Neill
Men's Retailer of the Year
- Winner: Active Ride Shop, Southern California
Active Ride Shop, Southern California
Hansen's Boardroom, Encinitas
Quiet Flight, Universal City Walk Orlando
Surf Ride, Solana Beach
Surfside Sports, Costa Mesa
WOMEN'S AWARDS
Women's Marketing Campaign of the Year
- Winner: Billabong Juniors "Overload" Campaign
Billabong Juniors "Overload" Campaign
Hurley Girls "Young Contemporary" Campaign
Insight Girls "ZOUP" Campaign
Roxy "The Get Outside Tour"
Volcom Girls "The Only Constant is
Change" Campaign
Women's Apparel Brand of the Year
- Winner: Billabong Girls
Billabong Girls
Lucy Love
Matix
Roxy
Volcom Girls
Women's Swim Brand of the Year
- Winner: L-Space
Billabong Girls
Hurley
L-Space
Roxy
Volcom
Women's Retailer of the Year
- Winner: Sun Diego, San Diego County
Hansen's Boardroom, Encinitas
Hotline, Virginia Beach
Huntington Surf & Sport, Bella Terra
Center
Revolution, Camarillo/Newbury Park
Sun Diego, San Diego County
PRODUCT AWARDS
Accessory Product of the Year
- Winner: 51-30 Watch by Nixon
51-30 Watch by Nixon
7'6" Triple Wheelie Board Bag by FCS
Dave Rastavich/Sea Shepherd Vector
Keel Fin by Future Fins
Mutant Boot Series by O'Neill
Shane Dorian Kona Gold Signature Face
Stick by Vertra
Environmental Product of the Year
- Winner: Sonic Recycler Boardshort by Billabong
Clean Your Beach Tees by Roxy
ECO Fullsuit by Body Glove
Machado Classic Sandal by Reef
Sonic Recycler Boardshort by Billabong
Waterscript Creedlers Sandals by Volcom
Footwear Product of the Year
- Winner: Sidewalk Surfers by Sanuk
B4BC Stash Sandal by Reef
Duke Aloha Shoe by Vans
Hiapo Sandal by OluKai
Landmark Series by DVS
Sidewalk Surfers by Sanuk
Surfboard Model of the Year
- Winner: Channel Island Biscuit
Channel Island Biscuit
Firewire Direct Drive
.lost Speed Demon Series
Rusty EPS Range
Surftech Tuflite Laird 12'1"
Wetsuit of the Year
- Winner: Infiniti Drylock by Xcel
3/2 Vapor Fullsuit by Body Glove
E-Bomb Pro w/E3 by Rip Curl
Infiniti Drylock by Xcel
Psycho II by O'Neill
Revolution Hybrid Fullsuit by Billabong
OVERALL AWARDS
Company of the Year
- Winner: Billabong USA
Billabong USA
Electric Visual
Quiksilver, Inc.
Vans
Volcom
Breakthrough Brand of the Year
- Winner: Vestal Watch
Firewire Surfboards
Insight
Mada
Sanuk
Vestal Watch
MEN'S AWARDS
Men's Ad Campaign of the Year
- Winner: Insight's "Dead Modern" Campaign
Billabong's Boardshort Campaign
Insight's "Dead Modern" Campaign
Nixon's "Look Closer" Campaign
Sanuk's "Sidewalk Surfers" Campaign
Volcom's "V.Co-Logical" Campaign
Men's Apparel Brand of the Year
- Winner: Volcom
Billabong
Mada
Matix
Quiksilver
Volcom
Men's Boardshort of the Year
- Winner: Andy Irons Rising Sun by Billabong
Advantage Phantom by Hurley
Andy Irons Rising Sun by Billabong
Bruce Pro Modulator by Volcom
Lopez Freak by O'Neill
Superfreak II by O'Neill
WOMEN'S AWARDS
Women's Ad Campaign of the Year
- Winner: Billabong Juniors
Billabong Juniors
Hurley Girls
Roxy
Vans Girls
Volcom Girls
Women's Apparel Brand of the Year
- Winner: Volcom Girls
Billabong Girls
Lucy Love
O'Neill Girls
Roxy
Volcom Girls
Women's Swim Brand of the Year
- Winner: L*Space
Billabong Swim
L-Space
O'Neill Girls
Roxy
Salinas
PRODUCT AWARDS
Accessory Product of the Year
- Winner: Vector Tech Foils by Future
Systems
9800 Gear Bag by Ogio
iPod Travel Speaker System by Roxy
Limited Series Sunglasses by Electric
Visual
Lodown Tide Watch by Nixon
Vector Tech Foils by Future Systems
Footwear Product of the Year
- Winner: Slip-On by Vans
Dram Sandal by Reef
Photographer Series Shoe by DVS
Rabbit Kekai Sandal by Olukai
Sidewalk Surfer by Sanuk
Slip-On by Vans
Surfboard Model of the Year
- Winner: Firewire Flexfire
Channel Island Flyer 2
Firewire Flexfire
Merrick K-Small Quad Fin
Rusty EPS Range
Surftech Tuflite Stretch Fletcher Four
Wetsuit of the Year
- Winner: Infiniti Series by Xcel
F-Bomb by Rip
Infiniti Series by Xcel
Mutant by O'Neill
Psycho II by O'Neill
Vapor by Body Glove
AD CAMPAIGN OF THE YEAR
- Winner: Volcom
Billabong
Hurley
Reef
Vans
Volcom
PRODUCT INNOVATION OF THE YEAR
- Winner: Quiksilver "Deep" Tide Watch
Aviso Carbon Fiber Hollow Surfboard
Freestyle Audio Waterproof MP3 Player
Pavel "Speed Dialer" Turbo Fins by
LokBox
FIREWIRE (nev) "Superflex" Surfboard
Quiksilver "Deep" Tide Watch
BREAKTHROUGH BRAND OF THE YEAR
- Winner: Electric Visual
Electric Visual
Insight
Matix
Mada
Vestal Watch
BOARD BUILDER OF THE YEAR
- Winner: Surftech
Channel Islands
Lost
FIREWIRE (nev)
Rusty
Surftech
RETAILER OF THE YEAR
- Winner: Jack's Surfboards
17th Street Surf Shop - Virginia Beach,
Va.
Hansen Surfboards - Encinitas, Calif.
Jack's Surfboards - Orange County,
Calif.
Town & Country - Hawaii
Whalebone Surf Shop - Nags Head, N.C.
WOMEN'S BRAND OF THE YEAR
- Winner: Roxy
Billabong Girls
Nikita Clothing
O'Neill Girls
Roxy
Volcom Girls
MEN'S BRAND OF THE YEAR
- Winner: Billabong
Billabong
Quiksilver
RVCA
Vans
Volcom
MANUFACTURER OF THE YEAR
- Winner: Volcom
Billabong USA
Quiksilver
Sole Technology
Surftech
Volcom
AD CAMPAIGN OF THE YEAR
- Winner: Quiksilver
Op
Quiksilver
Reef Clothing
Rusty Surfboards
Volcom
PRODUCT INNOVATION OF THE YEAR
- Winner: Reef "Mick Fanning" Sandal
Body Glove "Vapor" Wetsuit
INT Softboards EPX/Polyethylene Technology
Matix "Gusto Military Party" Trunks
Oakley "Thump"
Reef "Mick Fanning" Sandal
BUZZ BRAND OF THE YEAR
- Winner: RVCA
Amerikan Project
Analog
Electric
Mada
RVCA
WOMEN'S BRAND OF THE YEAR
- Winner: Volcom Girls
Billabong Girls
Nikita Clothing
Roxy
Split Girls
Volcom Girls
RETAILER OF THE YEAR
- Winner: Sun Diego
17th Street Surf Shop - Virginia Beach,
Virginia
K-5 - Encinitas, California
Ron Jon - Florida and California
Sun Diego - San Diego, California
Surf Ride - Oceanside, California
BOARD BUILDER OF THE YEAR
- Winner: Channel Islands
Channel Islands
JS Surfboards
Lost
Rusty
Surftech
MANUFACTURER OF THE YEAR
- Winner: Volcom
Billabong USA
O'Neill
Quiksilver
Reef
Volcom
AD CAMPAIGN OF THE YEAR -
Winner: Quiksilver
Lost
Op
Quiksilver
Rusty Surfboards
Volcom
PRODUCT INNOVATION OF THE YEAR
- Winner: O'Neill Superfreak Boardshorts
O'Neill Psycho II Wetsuit
O'Neill Superfreak Boardshorts
Rip Curl Code:STL Boardshorts
Salomon S-Core Surfboard
Quiksilver Cell Wetsuit
BREAKTHROUGH BRAND OF THE YEAR
- Winner: RVCA
Cobian
Electric
RVCA
Split
Von Zipper
RETAILER OF THE YEAR -
Winner: Huntington Surf & Sport
17th Street
Becker
Huntington Surf & Sport
K-5
Quiet Flight
BOARD BUILDER OF THE YEAR -
Winner: Channel islands
Channel Islands
Lost
Rusty
Surftech
T.Patterson
MANUFACTURER OF THE YEAR -
Winner: Billabong USA
Billabong USA
O'Neill
Quiksilver
Reef
Volcom
AD CAMPAIGN OF THE YEAR -
Winner: Volcom
DC Shoes
O'Neill
Op
Reef
Volcom
BREAKTHROUGH BRAND OF THE YEAR
- Winner: DVS Shoe Company
DVS Shoe Company
Ezekiel
Fox Racing
Ipath
Lost International
RETAILER OF THE YEAR -
Winner: Jack's Surfboards
17th Street
Jack's Surfboards
Local Motion
Pacific Sunwear
Surf City
MAUFACTURER OF THE YEAR -
Winner: Volcom
Billabong USA
Hurley
O'Neill
Quiksilver
Volcom
