2009 SIMA IMAGE AWARDS WINNERS and NOMINEES

Breakthrough Brand of the Year: * winner - Atwater

Atwater *
Firewire Surfboards
Sanuk Footwear
Skullcandy
Von Zipper

Breakthrough Retailer of the Year: * winner - Coastal Edge, Virginia/NC

Coastal Edge, Virginia/NC *
Hanger 94, San Diego
Heritage, New Jersey
K-5, Oceanside
Quiet Flight, Florida

MEN'S AWARDS

Men's Apparel Brand of the Year: * winner - Billabong

Billabong *
Hurley
O'Neill
RVCA
Volcom

Men's Marketing Campaign of the Year: winner - ...lost's "The 'Old'...lost" Campaign

...lost's "The 'Old'...lost" Campaign *
Billabong's "Evolution of an Icon" Campaign
Hurley's "Phantom - True Performance" Campaign
Nixon's "Motion" Campaign
Sanuk's "This Is Not a Shoe" Campaign

Men's Boardshort of the Year: * winner - Phantom(R) 120 by Hurley

Angulator Mod by Volcom
Metallica Limited Edition by Billabong
My Dog Spot by Quiksilver
Phantom(R) 120 by Hurley *
TIA by O'Neill

Men's Retailer of the Year: * winner - Surfside Sports, Costa Mesa

Hansen's Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach
Surfside Sports, Costa Mesa *
The Beach House, Santa Barbara
Whalebone, Virginia/NC

WOMEN'S AWARDS

Women's Apparel Brand of the Year: * winner - Billabong Girls

Billabong Girls *
Hurley
Roxy
RVCA
Volcom Girls

Women's Marketing Campaign of the Year: * winner - L*Space's "What's Your L?" Campaign

Billabong's "Fever" Campaign
Hurley's "Young Contemporary" Campaign
L*Space's "What's Your L?" Campaign *
Roxy's "Ia Orana (Hello Tahiti)" Campaign
Volcom's "Easy on the Eyes" Campaign

Women's Swim Brand of the Year: * winner - L*Space

Billabong Girls
Hurley
L*Space *
Roxy
Volcom

Women's Retailer of the Year: * winner - Huntington Surf & Sport, Huntington Beach .

Becker, Corona Del Mar
Hansen's Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach *
Jack's, Irvine
Spyder, Hermosa Beach

PRODUCT AWARDS

Accessory Product of the Year: * iPhone Application by Electric Visual

Double Agent Headphones by Skullcandy
Infiniti Drylock Boot by Xcel
iPhone Application by Electric Visual *
Master Blaster Headphones by Nixon
Ultimate Tide Watch by Rip Curl

Environmental Product of the Year: * winner - Recycled Boardshort Series by Billabong

Recycled Boardshort Series by Billabong *
Slightly Choppy Eco-Friendly Boardshort by Quiksilver
Soleo Organics Sunscreen by Soleo
Stash Sandal by Reef
V.Co-Logical Creedlers Sandal by Volcom

Footwear Product of the Year: * winner - Authentic by Vans

Authentic by Vans *
Dr. Simmons by Reef
Kia'i by Olukai
Sidewalk Surfers by Sanuk Footwear
Surf Turkey by O'Neill

Surfboard Model of the Year: * winner - Proton by Channel Islands

C4 Waterman Subvector 9-3 Stand Up Board by C4 Waterman/Boardworks GTR by Rusty Surfboards
Proton by Channel Islands *
Shane Beschen Rocket by ...lost
Taj Pro Model by Firewire Surfboards

Wetsuit of the Year: * winner - Psychofreak by O'Neill Wetsuits

Cypher by Quiksilver
H-Bomb by Rip Curl
Infiniti Drylock Fullsuit by Xcel
Psychofreak by O'Neill Wetsuits *
Solution Gold Back Zip Fullsuit by Billabong